Steven Rice started his career in the food industry as a teenager. He found his love for food when he worked as a line cook at his father’s deli in Los Angeles for about 10 years. While working at his father’s deli, he received his Bachelors of Science Degree in Biochemistry from the University of Southern California. While at USC, Steve furthered his knowledge of food chemistry through working on various food-related research projects. To continue his food education, Steve mastered various culinary classes from some of the most famous chefs of the time.
Once Steve finished his undergraduate education and his culinary education, Steve opened his own restaurant in the Farmer’s Market in Los Angeles. After about 15 years of owning his own thriving restaurant, Steve decided he wanted to make a difference in more people’s lives; so he decided to use his culinary knowledge to help those who could not eat wheat or gluten. As a result, Authentic Foods was born in 1993. The first gluten-free mix that the company produced was a falafel mix. Since then, Steve has led Authentic Foods to producing over 20 high quality baking mixes and flours that are sold online and all over the world.
Thank you for visiting the Authentic Foods website! My name is Steven Rice and I am the President and Founder of Authentic Foods. I started Authentic Foods in 1993 when I heard about a group of people who had Celiac Disease and could not eat wheat or gluten. With a great deal of experience in the food industry and a background in biochemistry, I realized that I could develop baked goods that could help Celiacs get the proper nutrition in their diets with gluten-free baked goods that taste as close to, if not better than the same baked good with gluten.
Since starting the company in 1993, my daughter has joined me in expanding Authentic Foods. We work hard to make sure all of the Authentic Foods baking mixes and flours are not just like any gluten free baking mix or flour, but that they’re better. Our goal is to make baking mixes that will keep you from wishing you could eat gluten again. We want you to be able to enjoy your baked goods like anyone else who is not on a gluten-free diet.
We love food just like you. We want to share our love for baked goods with you.
If you have any comments or questions, we would love to hear from you! Click here to contact us.
Hope to talk to you soon!
Sincerely,
Steven Rice
